Hi there and welcome to Apatura.
Our aim is to help as many people as possible to feel amazing in their clothing as well as giving them the confidence and comfort they deserve. We want each and every customer to feel loved and valued and become a part of the Apatura family.
Why is Apatura here today?
Back in 2019 a normal shopping trip turned into disaster when my stepmother Beki, who suffers with Fibromyalgia and myself, couldn’t find anything suitable and comfy for her to wear. Everyone that knows Beki recognises that she is an amazing woman and I wanted to do all I could to help her. This then gave us the idea to find comfy, one size clothing which was suitable not just for Beki but me too.
Apatura garments are chosen with great care, just some of the things we take into consideration are; comfort, fastenings, ease of dressing, materials, location of seams, fashion trends, affordability and of course style. We are constantly on the lookout for new items so check the website regularly for updates!
We really hope you find lots of choice here at Apatura and love your new clothes as much as we do!
“I am so incredibly proud of Jade, she has managed to source clothing that I find so comfortable to wear and that makes me feel great too! When I’m not in a M.C.C. hoodie for work, you will find me in my favourite Apatura items. They make me feel fantastic, being able to go out for a meal in clothes that look amazing but feel as comfy as my fave p.j’s is definitely a winning combination for me! In true M.C.C. style when Jade saw what a difference they were making for me, she decided she needed to share with our wonderful community and that was the moment Apatura was born! “
Enjoy your butterfly moment
Love Beki xxx